CHAPTER 34. The Birth of the TEN-Q Concept

A HookCity Production

In 1967, a chance brainstorming session with a fellow radio student led to the creation of the “TEN-Q” identity, which was kept as a joke in a wallet for nine years. In 1976, during a job interview, the name was revived and ultimately adopted for a radio station, leading to the birth of TEN-Q, with the interviewee becoming its Program Director—a story that underscores the serendipity and humor behind the station’s iconic identity.