RADIO - Chapter 18
TEN-Q Cups for Everyone
A HookCity Production
The Chapter highlights another of Tom Eshbaugh’s successful promotion of collectible TEN-Q DJ Cups in collaboration with “Stop and Go Mini Market,” which featured unique designs and biographies of TEN-Ǫ personalities. Despite initial great promotional spots, it was Beaver Cleaver’s creative and unconventional promotional spot approach that revitalized the campaign, resulting in a bold and memorable success.