Chapter 4 The History of WAM

A HookCity Production

This chapter describes a pivotal moment when Robert W. Morgan introduced the concept of “WAM” (Walking Around Money) during a call, which inspired the Program Director to incorporate this innovative idea into TEN-Ǫ’s promotions. This unique approach, fueled by Morgan’s enthusiasm and encouragement, became a defining feature of the station and earned Morgan the title of “The Father of WAM.”