Chapter 5. The Best of Nancy Plum

A HookCity Production

This Chapter emphasizes the critical role of a strong all-night radio talent in building a successful morning drive audience, reflecting on the Jimi Fox’s observation that poor all- night talent often undermines morning hosts. Nancy Plum, with her authentic and engaging style, is highlighted as a perfect example of how an exceptional all-night host can significantly enhance a station’s success in a competitive market like Los Angeles.